Courtney B. King
(847) 867–2042 ♦ cbking@ilstu.edu
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An upbeat, passionate and client-focused individual pursuing a career in the marketing/advertising industry
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EDUCATION
May 2011
Illinois State University, Normal, IL
Bachelor of Science in Marketing; Emphasis on Advertising
RELEVANT COURSEWORK
♦ Integrated Marketing Communications: course dedicated to building a campaign from concept to print for a client
♦ Developments in IMC Strategies: focused on the role of new technologies, specifically social media and brand strategy
♦ Professional Selling and Relationship Marketing: an overview of selling with an emphasis on the persuasive communication
♦ Strategic Marketing Management: focused on the development, control, and implementation of a marketing plan
♦ Buyer Behavior: applied the concepts and principles from social sciences to the study the factors that influence consumers
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ORGANIZATIONAL LEADERSHIP
Pi Sigma Epsilon, Professional Business Fraternity working with the College of Business
Vice President of Marketing
Sept 2009 - Jan 2011
♦ Created guerrilla marketing project selling advertising space on notebooks and folders to local companies
♦ Responsible for event planning
♦ Organized fundraisers
Prospective Member Trainer
Jan 2011 - Present
♦ Interviewed and actively determined prospective members
♦ Guided members in the creation and implementation of a chapter wide marketing project
♦ Guided members in the creation and implementation of a chapter wide marketing project
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PROFESSIONAL EXPERIENCES
Social Media Consultant
Feb 2011 – Present
Bennardo Dentistry, Elgin, IL
♦ Reformatted the website based on criteria requested by doctor
♦ Aligned social networking sites to craft a single portal to ease usage
♦ Simplified access and usage to specific media sites for the business and its users
♦ Activated a blog for business endorsements with intent to strengthen their support strategy
♦ Discovered and corrected violations of HIPAA and devised a system to decrease future infringements
♦ Aligned social networking sites to craft a single portal to ease usage
♦ Simplified access and usage to specific media sites for the business and its users
♦ Activated a blog for business endorsements with intent to strengthen their support strategy
♦ Discovered and corrected violations of HIPAA and devised a system to decrease future infringements
Internship
May 2010 – Aug 2010
Motorola, Schaumburg, IL
♦ Implemented internal newsletter from concepts, graphic design, and final product
♦ Shadowed a Channel Account Manager; experienced sales process from pre-meeting discussions to final price negotiations
♦ Restructured sales training material for partners
♦ Investigated violators of product-centered advertising agreements
♦ Observed and assisted in large-event planning projects; executive meetings, location scouting, golf outing, road show
♦ Familiarized myself with a globally integrated company through meetings, networking and event planning
Sales Associate
Jul 2005 - Present
Aeropostale, Bloomington, IL
♦ Top Sales Associate of 2009 based on performance, customer service, and leadership among employees
♦ Received the highest review of employees for 2008 and 2009
♦ Nominated for Aero “Role Model” position
♦ Worked within the corporation traveling between Geneva, Woodfield, St. Charles and Bloomington
♦ Promoted to Cash Wrap Specialist for holiday season; includes money management and delegation of tasks
Sales Representative
Pre 2005
Olan Mills Photography, Elgin, IL
♦ Sold picture packages within the local grocery store; cold selling in a face-to-face format
♦ Top sales representative within the region based on daily sales
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VOLUNTEER ACTIVITIES
♦ Habitat for Humanity ♦ Avon Walk for Breast Cancer
♦ Equestrian Therapeutic Camp ♦ Giving Tree, College of Business
♦ Safe Harbor Soup Kitchen ♦ 5K for Special Olympics
