Wednesday, April 13, 2011

10 Things An Employer Should Know About GenY

This is how we are perceived, but are they wrong?
There has been a lot of controversy regarding the efforts of Generation Y within the professional world. It seems as if you are either on-board or you aren't. Being a part of the GenY group, I cannot help but completely campaign for the success of our generation within the corporate world. Through reading numerous articles and participating in discussions, whether it be online or in class, I have come to learn many characteristics of my generation. I think it is important for employers to understand exactly what GenY will bring to the table. I came up with a list of 10:


1. We WANT to find a job right away: I know the statistics show recent grads are bouncing around in their job search. I also have read numerous articles trying to pinpoint what the exact reasoning is for this constant search to find a professional home. Although this is different on a case-by-case basis, I can promise any employer that this is never the initial intention of any graduate. Personally, I want to commit to a career where I can flourish, but sometimes we are not dealt that opportunity immediately. Previous generations have accepted settling, but the reason we are so restless leads me to my second point....

2. We are passionate: GenY will never be the generation to end up in jobs where they feel "stuck" in the situation. We have been raised to follow our dreams and we have every intention on doing just that. Initially, we may not find that perfect job and we quit, not because we are restless, but because we want to work in an environment doing exactly what we WANT to do. I understand, every job may not be perfect, and every opportunity can open another door, but GenY is passionate about the industry they are entering and want to live the life they have imagined. 

3. We are competitive: Maybe it was the way we were raised, maybe it is the economy in which we are searching for jobs, but we take no prisoners. We will fight to get that interview, we will fight to get that job, and once we land a position, we will challenge every person in that office in order to reach the top. This doesn't mean we aren't compassionate, because we understand the importance of relationships (which I will touch on later), but we will not let anyone tell us we can't accomplish something. 
 
4. We want to keep learning: Many GenY individuals are looking for training programs in their potential careers. The corporate universities foster environments to grow and constantly learn and GenY understand the importance of staying on top of the game. Learning is not always through a textbook, but based off of experience. Failure is okay, because it is a chance to excel in the future. Relationships are also vital in the learning process. Just recently, I read a blog about a GenY individual that is meeting a new person once a week to share insight over a cup of coffee. She learns about their life experiences and discovers something new from each person. This is the type of learning that GenY craves - employers must offer that environment to keep challenging their recent GenY employees. (To read more about this blog "52 Cups of Coffee" - 52cups.tumblr.com)
 
5. We think long-term: Moving back in has always been a controversial topic for this generation. Are we lazy? Are we incompetent? Are we too reliant on our parents? I disagree with all of the above. We move home because the thought of racking up debt before we are twenty-four years old makes us sick. We need to figure out our lives before venturing out into this world, not because we are scared, but because we are responsible. We think long-term. One year at home is worth it, five to ten years paying off credit cards, is not worth it. 

6. We are SOCIAL: We like people, we crave new relationships, we embrace networking. This relates back to the learning aspect, we understand that collaboration and conversing with others is the key to success. Many college students have searched for mentors in the professional world, maybe because it could lead to a job, but mostly because we want to hear what they have to say. Once we are in that professional role, this social characteristic will not die, but help companies in all aspects, especially through engaging clients/customers.

7. We are willing to...: work outside of our comfort zones. We will travel, we will relocate, we will work in uncomfortable environments, and strive to diversify the company in creative ways. GenY has constantly needed to prove themselves and will go to any lengths to set themselves apart.

8. We want to work: This is geared more towards women, but most individuals in the business world didn't go to school to find their significant other. They went to school to get a degree and use it. Women are settling down at a much older age and I believe this trend will continue. We have the go-get 'em attitude and will not let any conservative, pre-conceived notions of the typical women stand in our way. Watch out guys', we are ready to show you how its done! 
9. We will change the world: Whether it be through technology or saving the environment, our generation will make a difference. We will be the generation that will not let the world down. We understand it is not longer about the money, but about the difference being made in a shareholders' life. We want to see a lot more than just a ROI number, we want to see ROE (return on engagement).

10. We are worth the investment: I understand not every GenY individual can be held accountable for their work, but I think after screening a candidate, an employer should take on these young professionals. We are worth the risk and will change a company. So regardless of what you hear, GenY can prove those critics are wrong.

Saturday, April 9, 2011

I Can't Find a Job in this Economy....

With graduation right around the corner, many of my collegiate peers are starting to panic about their job search, or lack thereof. I am one of the fortunate ones, I have been on several interviews, networked with exceptional individuals, and will be walking across the stage with a job offer, possibly 2, under my belt. As I observe some of my peers agonize over their lack of career commitment this late into the game, I wonder if I have done something different. I never thought I worked exceedingly hard at finding a job; I just did what was required, put on a brave face, and headed out into an unchartered territory.

This blog post is dedicated to any GenY reader that believes it is impossible to find a job.

Top excuses from GenY peers:

“The economy is bad”: Yeah? So what. This doesn’t give anyone an excuse to slack on finding a job; it should be a kick in the rear to work 10X harder.

“I don't want to do that sort of job.”: I understand that settling for a job is sometimes hard, but your dream job doesn’t happen out of school. Take an opportunity that will broaden your experiences and help you flourish into a profound professional. If the corner office happened right away, it takes the fun out of the journey.

“It’s not like I need a job, I am moving back home with my parents.”: One of the most frustrating comments I have heard. If you wanted to be a bum for the rest of your life, why did you even go to school in the first place?

“I don’t know where to look.”: Many advertising students believe that Leo Burnett is the only opportunity for an advertising job. Marketing/Advertising/Media positions are EVERYWHERE! Start researching in suitable locations and proactively connect to professionals acquire more information about potential opportunities.

“Well, I posted my resume on Monster.com and haven’t heard anything back.”: There are a billion and a half portals to network and connect with professionals, choose just one other than a job site. I have met wonderful people through my professors, speakers, Twitter, LinkedIn, etc. Monster.com does not differentiate individuals, try to leverage social media to illustrate the dynamics you have to offer.

“Most people don’t start hiring until the spring.”: Although this isn’t completely true, I will hypothetically play along with the situation. This doesn’t mean you couldn’t be researching companies, critiquing your resume, or attempting to network with individuals of choice company before the spring.

To summarize, there will always be an excuse. I don’t care what the unemployment rate portrays, jobs are available. It just depends how focused and determined you are, perseverance is key. 

Please feel free to add any comments, pieces of advice, or other excuses you have heard. Thanks for reading!!!

Monday, April 4, 2011

Art vs. Science

Is advertising an art or a science?

This question, although debatable, has one definite answer from my perspective, and that answer is science. Advertising is a respected mix of research and psychology that revolutionized to modern media. Advertising is creative, but behind that design is a methodical approach to reach our audience and increase revenue and recognition of the brand.

I respect all artists, they can create a masterpiece that I can only dream of. That being said, their art is not automatically considered advertising. Advertising is a creation paired with a systematic campaign to support its reasoning and direction. Advertising cannot exist without scientific support, but marketing can exist without art. Example: Social media today may not have one piece of art attached to the campaign, but the scientific ROI measurements prove that social media is a form of advertising, therefore advertising is a science.

From a psychology perspective, advertisers research the behavior patterns of the target audience while incorporating past experience and information to develop a rational strategy for how to promote their business. After the creative pieces have been designed, a post-analysis is conducted to methodically track the results. Many experts may view advertising as the grey between science and art, I view the art as the book cover to many chapters of an in-depth, scientific study of people, products, behaviors, and mass communication.

Sunday, April 3, 2011

The Ten Commandments of Blogging

I cannot begin to explain how I thought to relate the Ten Commandments to social media, but none the less, it happened. Some of reasoning can be considered a stretch, so feel free to comment any additional information that may pertain to these ten rules! Other than that, enjoy!!!!

1. I am the Lord, Your God. You shall have no other gods before me: As a blogger, or social media guru, please stick to your passion. Never stray from what you believe and have confidence in your unique thoughts and ideas.

2. You shall not make for yourself an idol: Do not idolize one person, blog, or company. Branch out and learn from different people, places, and things. Idolizing will only lead to straying away from your personal ambitions and will be viewed as stealing ideas. The best way I have found to branch out is by using Twitter and reading relevant content from professionals in my industry!

3. Do not take the Lord’s name in vain: Do not swear! I have lost interest in a countless number of blogs because of the lack of professionalism. Social media is a perpetual platform that allows for your personal brand to be created, do not ruin that by using offensive language. Although those swear words may not offend you, they may offend some of your readers. Marketing is all about knowing what your customers want, why is marketing yourself any different?

4. Remember the Sabbath day and keep it holy: Take a day off. Blog regularly but keep in mind you must be living in order to learn. Blog content should be insightful, no rush to throw words on a page that are meaningless!

5. Honor your father and mother: Honor your employers; you are a reflection of them. Although your blog may be personal, the web has blurred our personal and professional lives. Never post something you wouldn’t want your boss to read!

6. You shall not kill/murder: Do not talk negatively about any person or situation in your blog. For instance, negative blog posts concerning natural disasters have been published, and that sheds a bad light on the author. Do not murder others through your words, for you are only wounding yourself.

7. You shall not steal: If you are using someone else’s material, give them the credit, but that doesn’t mean you shouldn’t use others’ content. The basic rule is 70/20/10. 70% of your posts should be sharing resources. 20% should engage conversation and connections. 10% should be your own personal thoughts. (Success Stories of the Social Media Marketing Superstars – by Mitch Meyerson)

8. You shall not commit adultery: Although this relates to the first commandment, it must be reiterated: Do not stray away from what you believe in. Find your vision, your focus, your passion. If your blog content is material about social media, do not spend your next mode of content talking about how great one-way communication is!

9. You shall not bear false witnesses against your neighbor: Do not lie. Everyone is your neighbor and they are relying on you for resources, opinions, and engaging conversations. Be truthful on your blog to build loyalty with your readers.

10. You shall not covet anything that belongs to your neighbor: Jealousy is your own worst enemy. Do not compare yourself to others, make your blog exactly what you want and be proud of the design and content you have published.

Favorite Professional Quotes

Marketing/Advertising quotes that I found to be true/inspiring/interesting! Enjoy!


Doing business without advertising is like blinking at a girl in the dark. You know what you're doing, but nobody else does. - Steuart Henderson Britt


Never write an advertisement you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. - David Ogilvy


It used to be people needed products to survive, now products need people to survive. - Nicholas Johnson


You can tell the ideals of a nation through its advertisements. - Norman Douglas


Advertising is the life of trade. - Calvin Coolidge


The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. - Peter Drucker


Customer experience is the new advertising department. - Max Kalehoff


The social web is incredibly good at shining bright lights into dark corners. - Dave Evans


No great marketing decisions have ever been made on quantitative data. - John Scully


Many a small thing has been made large with the right type of advertising. - Mark Twain


The greatest enemy of a good plan is the dream of a perfect plan. - Carl von Clausewitz


Customers can't always tell you what they want, but they can tell you what's wrong. - Carly Fiona


If you want to know how a lion hunts, don't go to the zoo. Go to the jungle. - Jim Stengel


Please comment with any other quotes you deem professionally appropriate!!

Monday, March 28, 2011

Why "Coffee Break"?

I believe that inspiration comes at the most unexpected moments, that the smallest wonders can create the most innovative thoughts. My favorite time to reflect and generate ideas is while sipping my cup of coffee. I prioritize my day and imagine my life five, ten years down the road. Coffee is also a great conversation starter and a wonderful excuse to sit and visit with friends, family, co-workers, and clients. I hope you enjoy my quick spurts during your "coffee breaks" to gain tidbits of knowledge, formulate creative ideas and, of course, respond with your own thoughts and opinions. The best way to learn is from each other.